More than ever before, my customers are ordering plastic cards with barcoding and/or magnetic stripes. That’s because this card feature is the key ingredient to managing a card balance, tracking people’s spending behaviors or ensuring they have secure access to whatever it is they need access to (a hotel room, a building, a certain type
Customer rewards and loyalty programs are definitely big. Lots of businesses offer them with varying degrees of success. According to SmartMoney’sAnnamaria Andriotis and her article, 6 Reward Programs Worth Your Loyalty, American households participate in 18 rewards programs on average, and U.S. consumers hold about 2.1 billion memberships, up 60% between 2007 and 2011. On the flip
Say “plastic” during a thrilling game of word association, and people will probably respond, “cheap,” right? And I get that. Plastic, in many cases, is manufactured to eventually be thrown away. (We’ll save the environmental conservation discussion for another time.)
More than ever before, my customers are ordering plastic cards with barcoding and/or magnetic stripes. That’s because this card feature is the key ingredient to managing a card balance, tracking people’s spending behaviors or ensuring they have secure access to whatever it is they need access to (a hotel room, a building, a certain type of equipment, etc.). Read more
Customer rewards and loyalty programs are definitely big. Lots of businesses offer them with varying degrees of success. According to SmartMoney’sAnnamaria Andriotis and her article, 6 Reward Programs Worth Your Loyalty, American households participate in 18 rewards programs on average, and U.S. consumers hold about 2.1 billion memberships, up 60% between 2007 and 2011. On the flip side, companies spend more than $2 billion on loyalty programs each year. That’s quite a chunk of change! Read more
Say “plastic” during a thrilling game of word association, and people will probably respond, “cheap,” right? And I get that. Plastic, in many cases, is manufactured to eventually be thrown away. (We’ll save the environmental conservation discussion for another time.) Read more
Because almost everyone carries at least one plastic card in their wallet or purse, plastic cards are a great opportunity to create awareness for your services or products. Plastic cards allow you to promote your name and your message to the public. Here are some ways to promote your business by using plastic cards: Read more
After shaking hands, one of the rituals of meeting in business is to exchange business cards. It’s almost a reflex reaction. Over the years, business cards have changed in shape, size, colors and textures. At times, they have been miniature CDs, slabs of metal, and micro booklets. Sometimes, these variations are interesting and relevant, but many times, they are just silly in their attempt to stand out from the crowd and make a meaningful first impression. Read more
